STRICTLY CONFIDENTIAL
EXECUTIVE BOARD EB(09) 40
Title: High Definition (HD) services on DTT: moving forwards in the
light of new developments
Action: FOR DECISION
Meeting: 9 March 2009
Purpose:
Previous notes have updated the Executive Board on the proposed reorganisation of the Digital
Terrestrial Television (DTT) platform, with the aim of enabling Freeview viewers to receive freeto-
air, PSB High Definition (HD) services. This paper gives a further update,
[ Redacted under s43(2) ]
This paper sets out options for the way forward and requests decisions on the approach to be
taken – in particular, on the evolution of the BBC’s HD offer. It highlights the need to move with
some urgency in order to support other PSBs and explains the plans for a broader HD offer on
DTT which is even more compelling to audiences and will help to safeguard the platform’s future.
The proposal is that the existing BBC HD service should be extended from 9 to 18 hours by
2012, [ Redacted under s43(2) ] This paper sets out the outline
costs and risks around these plans.
Recommendation:
The Executive Board is invited to:
• Note the new situation [ Redacted under s43(2) ]
• [ Redacted under s43(2) ]
• [ Redacted under s43(2) ]
• Support the proposals outlined in Section 3.4.
• Agree that a finance case should be presented to the BBC Finance Committee.
• Agree that the BBC Trust should be provided with an outline of these proposals, ahead of the
presentation of more formal plans.
Name Title
Authors: Catherine Smadja
Danielle Nagler
Head of Special Projects, Policy & Strategy
Head of BBC HD
Sponsors: Caroline Thomson
Jana Bennett
Chief Operating Officer
Director, BBC Vision
Onward Date Board or Committee
approval path: 19 March 2009 BBC Trust
STRICTLY CONFIDENTIAL EB(09) 40
APPROVAL PATH TO DATE
Board or
Cttee
Date Summary of feedback on paper and resulting amendments
Executive
Board
9 February
2009
Decision requested on two main issues:
• Whether to purchase additional capacity from C4 (in the
context of how to use available capacity on Mux 1). It was
decided not to do so at this stage but to keep our options
open and to continue discussions.
• Whether to pursue the proposed negotiating approach with
the other PSBs. The negotiating approach was agreed.
STRICTLY CONFIDENTIAL EB(09) 40
1
HD ON DTT: MOVING FORWARDS IN THE LIGHT OF NEW DEVELOPMENTS
1. Context
1.1 The T2 Programme is well on track in terms of infrastructure and technology. DVB-T2
transmissions are on air from Crystal Palace, contributing to an industry-wide pilot which includes
a successful end-to-end test. Manufacturers are reasonably confident that they can produce
equipment in time for the planned launch, with volumes increasing during the course of 2010.
Subject to the signature of appropriate contracts by June 2009, the transmission network should
be ready for the launch of three HD services at Winter Hill and London in December 2009, with
coverage building so that 45-50% of the population will be able to access Freeview HD by the
World Cup in June 2010. It will be possible to launch a fourth HD service from mid-2010, for
which slot Ofcom has received two applications – one from Five and the other jointly from
Channel 4 and S4C.
1.2 In order for Multiplex (Mux) B to be able to carry BBC HD and three other HD services
selected by Ofcom, we need to commission Siemens to build new coding and multiplexing systems
and Arqiva to upgrade some critical components of the DTT transmission infrastructure. The
annual incremental cost of these upgrades, from the completion of switchover, is estimated to be
[ s43(2) ] a year above the existing costs of transmission attributable to Mux B [ s43(2) ]. From
the end of switchover, which broadly coincides with the time when we expect the mux to be able
to carry five HD services, the annual charge per service will be in the order of [ s43(2) ] (including
a small allowance for overheads). As we will gradually upgrade our mux following the switchover
process, the total cost of the upgrade from now to the end of the licence fee period will be in the
region of [ s43(2) ], in addition to the [ s43(2) ] for the existing costs of Mux B. On a full cost
recovery basis, each HD broadcaster would pay in total around [ s43(2) ] between December
2009 and April 2013.
1.3 These figures were well known by Ofcom and the PSBs at the time of the initial selection
process last autumn. In addition, we have always made it clear that we would only be able to sign
contracts with our suppliers and deliver the T2 upgrade if we had secured long-term contracts
with the selected HD broadcasters which ensured that they would pay their share of the full costs
of Mux B. In order for Ofcom to reserve capacity on Mux B for the broadcast of PSB HD
services, this capacity needs to be available – and it will only come into existence once the T2
upgrade has been funded and implemented. The upgrade can only legitimately be funded by the
BBC – and, subsequently, generate value for the BBC, DTT and licence fee payers – if (i) there is a
critical mass of HD services on DTT during switchover, at the time when consumers are
upgrading their equipment; and (ii) the BBC can offset some of its distribution costs by sharing
them with other broadcasters.
1.4 [ Redacted under s43(2) ]
STRICTLY CONFIDENTIAL EB(09) 40
2
2. Current situation
2.1 At the time of writing, ITV is considering the BBC’s revised terms. They recognise that we
have made significant efforts and cannot go further without raising state aid issues, but the
indications are that they are very unlikely to consider that HD on DTT fits with their new
strategy.
2.2 Both Five and C4/S4C have applied for the fourth HD slot to be allocated by Ofcom. Ofcom
is considering their applications and will make a decision by the end of April.
[ Redacted under s43(2) ]
2.3 In the meantime, Ofcom seem keen to continue with their plans – regardless of the
circumstances – and they have issued a second version of the draft licence for Mux B which, we
believe, is still not acceptable, as they have not taken into account our very serious reservations
on their first draft. (Attached as Appendix 1 is a letter which we are sending to Ofcom, outlining
our concerns). This new licence would reserve capacity for ITV and C4/S4C on Mux B and
require the BBC to upgrade it, bearing all the costs whether or not it receives appropriate
compensation from the other broadcasters. In parallel, Ofcom has issued draft licences for ITV
and C4/S4C HD services. It plans to issue all final licences by the end of March.
[ Redacted under s43(2) ]
STRICTLY CONFIDENTIAL EB(09) 40
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[ Redacted under s43(2) ]
3. BBC HD service offer
3.1 In December 2007 the BBC launched BBC HD, now available to just over 1 million homes
through Sky, Virgin, and Freesat. The channel – which operates for 9 hours a day, with a mix of
‘true’ HD content from across the BBC portfolio – routinely reaches over 600,000 viewers a
week and, on occasions, has claimed over 7% of viewing in HD homes. BBC HD content will also
STRICTLY CONFIDENTIAL EB(09) 40
4
become available through iPlayer in April 2009, and it is available internationally through BBC
Worldwide HD channels (currently in Australia and Scandinavia) and programme sales.
3.2 The migration of our content to HD has value to the BBC in terms of international sales, longterm
archive usage, and overall production quality. In some genres production across the industry
is migrating to HD and, in other areas, we are leading the way. In 2008/9 around 23% of original
content commissioned by the BBC (excluding news) will be delivered in HD. In 2009/10 we are
targeting a minimum of 30% of hours, with continuing stepped increases over subsequent years.
Aside from the desirability of showcasing content we have available in HD to the rapidly growing
HD-enabled audience, research and feedback consistently suggest that audiences want longer
broadcast hours on BBC HD. Almost all other HD channels available in the UK offer a 24 hour
service, using either content loops or a simulcast of an existing channel combining ‘true’ HD
programmes with upconverted SD content.
3.3 The upgrade of Mux B to DVB-T2 will allow HD content to be offered on DTT for the first
time, future-proofing Freeview. Under the reorganisation as planned, the BBC has one of the first
four PSB HD slots, and it should also be awarded the fifth slot, potentially available in 2012.1
3.4 [ Redacted under s43(2) ]
3.5 We have also considered both the possibility of doing nothing in relation to our existing BBC
HD service (i.e. leaving it at 9 hours) [ Redacted under s43(2) ] . We have rejected these
options due to a combination of factors, including:
• the channel mix which is best able to support HD on DTT and the BBC’s public purposes;
• the rate at which we can migrate BBC-commissioned content to HD, considering the costs
of doing so and the speed at which those costs will decrease;
• the rate of growth in the number of HD homes;
• the need to use spectrum efficiently; and
1 Note: The availability of a fifth slot is subject to ongoing capacity efficiencies and, subsequently, to Ofcom’s decision
that the additional slot can be provided without degradation of picture quality for the first four services.
STRICTLY CONFIDENTIAL EB(09) 40
5
• the need to ensure that Freeview remains an effective partnership with other PSBs.
3.6 [ Redacted under s43(2) ].
4. Costs
4.1 Distribution costs for the BBC HD service are currently [ Redacted under s43(2) ]
The additional cost of launching the current BBC HD service (plus three of four other HD
services) on DTT is expected to be [ s43(2) ] (from the completion of switchover). This cost is fixed,
irrespective of the number of HD channels which are ready to share this capacity or, indeed, the
number of hours during which each of these channels requires capacity.
4.2 [ Redacted under s43(2) ]
4.3 We have examined all other areas of cost in relation both to an extension of hours
[ Redacted under s43(2) ]. There is no significant difference in whether we offer [ Redacted under
s43(2) ], or a service which runs through peak or, indeed, in relation to the particular content
offer which we develop. This is because in extending hours we are already close to the limits of
the volume of content which we can sensibly migrate to HD. [ Redacted under s43(2) ]
4.4 The main area of cost associated with an extension of the existing BBC HD service is in
content migration – funding additional costs across the production process for delivery in HD (e.g.
HD camera hire, hire of HD post-production resources, additional studio and OB costs, and set
upgrade where required for new shows etc). These costs vary by genre and, while they are falling,
they are not yet close to zero and we have limited ability to reduce many of these costs. We are,
therefore, looking at alternative methods of HD investment to reduce the cost per hour more
STRICTLY CONFIDENTIAL EB(09) 40
6
rapidly. Our estimates reflect these new initiatives, to support our assumptions that we will
achieve substantial year-on-year cost reductions.
4.5 An extension of hours for BBC HD requires some limited increase in our playout costs.
[ Redacted under s43(2) ]
Other costs associated with these proposals include connectivity (FM&T),
Sport content (Sport), Marketing (MC&A), channel management, acquisitions and repeats (BBC
Vision). None of these costs varies significantly in these scenarios. The table below outlines the
projected costs and income.
Projected costs/income for increased delivery of BBC HD services (£m)
2009/10 2010/11 2011/12 2012/13 Total Vision total
separated outt
From
2013/14
Existing 9 hour service
Extension of BBC HD Channel
[ costs redacted under s43(2) ]
[ s43(2) ]
[ s43(2) ]
[ s43(2) ]
[ s43(2) ]
[ s43(2) ]
4.6 Issues around the funding available for our existing BBC HD service are already being
addressed within BBC Vision, as part of the work on reprioritisation. BBC Vision is, therefore,
already carrying a risk of around [ s43(2) ] over the four year period in relation to content
migration funding required to sustain the service over the period (for which we have not currently
budgeted). [ Redacted under s43(2) ].
5. Conclusion
5.1 The BBC is committed to finding a way forward for Freeview HD, in order to build on the
DTT platform’s strength and support the BBC’s move to HD production and broadcast.
[ Redacted under s43(2) ].
This has resulted in a proposal to develop the BBC HD service.
5.2 The Executive Board is asked to:
• [ Redacted under s43(2) ].
• [ Redacted under s43(2) ].
• [ Redacted under s43(2) ].
• Support the proposals (outlined in Section 3.4) to develop the BBC HD service.
• Agree that a finance case should be presented to the BBC Finance Committee.
• Agree that the BBC Trust should be provided with an outline of the updated HD on DTT
proposals, ahead of the presentation of more formal plans.
STRICTLY CONFIDENTIAL EB(09) 40
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Appendix 1: [ Redacted under s42 ]